How critical is a mailing list for a postcard advertising campaign? To a great degree.
Numerous organizations commit the error of sending standard mail postcards to a randomly generated list of recipients. Without a doubt, if the postcard is sufficiently strong enough, it will create good results. But, more than likely, the response won’t be nearly as a great campaign that is focused to a particular audience. These days, it is easier than ever to narrow your mailing list to the individuals who are for the most part wants to respond. Also, your alternatives go far beyond the standard demographic options, like gender, zip code and income.
Nowadays, you can make a very highly postcard mailing list among a particular list of factors, such as:
- Buying patterns
- Specific items they’ve bought or stores they’ve shopped at
- Types of information they’ve requested
- Websites they visit
- Magazines they’re subscribed to
- How much they spend on specific items
- What kind of job they have
That is only the short rundown. There are almost boundless choices for reaching your target market with direct mail postcards. In all actuality, not all postcard marketing campaigns require an exceedingly high targeted list. For instance, if you’ve recently opened another restaurant, you’ll likely need to send a postcard announcement to everybody nearby and in town.
But before you dispatch your next bunch of advertising postcards, think first who you need and want to reach. Ask yourself:
- Who is mostly likely to respond to this postcard?
- What buying habits or hobbies would they have?
- What makes them different from people who wouldn’t respond?
The responses to these inquiries will help you narrow down your list. Simply recall and think hard about your target market is. Do not stop at the inquiries above. Continue thinking and recognizing attributes of your audience until there aren’t any left. After all, the more targeted your list, the more response you’ll get. In postcard advertising and all direct mails, every percentage point is a big help.